Research and planning: Genres

Animated films

Stereotypically animated films are aimed at a younger audience, such as Monsters Inc., A Bugs Life and Cars. I think is because for a younger audience used to watching cartoons on the TV, when they see the advert it will appeal to them, therefore result in them begging their parents to go and watch it. Animated films are so big nowadays, companies such as Disney Pixar and DreamWorks are constantly making new films. Disney for example has been so successful in the animation business they have stores worldwide selling merchandise from those popular films that the young audience will watch.

Horror Films

Stereotypically horror films have very dark lighting to make the audience feel more into the film by making it more believable with the use of scary music and dark lighting. Horror films tend to have a storyline that is based on real life events. This allows the audience’s mind to think more into the film, therefore creating the effect the director wanted. To create synergy around the films, large budgets are used on things such as trailers, posters and viral marketing. Most horror films will have a high certificate rating of 18 because stereotypically the film's editing will make you jump, scared and have some scenes that may scare a younger audience.

Romance Films

Romance films usually are aimed at a female audience, because stereotypically there is always a male character within the film who the female audience fall in love with. This is the root of the ‘chick flick’ label. There are usually three/four parts to romance films; a couple meeting, they fall in love, something goes wrong (someone falls ill, they break up...), then they get back together making it a happy ending. These films are usually an easy watch for the audience including editing such as shot reverse shots, straight cuts and dissolves when love is the theme. Usually romance films depending on the sexual content can range from a certificate rating PG-15.

Comedy films

With comedy films these are also seen to be an easy watch. Nothing usually goes wrong in the story line to make the audience emotional or to have too much of an impact, but something may happen to make the main (funny) character think seriously for a second. The use of strong language is sometimes used also as this can be seen as humorous to some people. The main character in comedy films usually stays the most seen character throughout so we as an audience can grow to his personality, therefore finding him/her more humorous.